Your reputation impacts all of your marketing including referrals.  Let me define reputation marketing for you.  Let me do it by just quoting Wikipedia because I think it’s interesting that this isn’t something that’s been around for 20 years.  This is a new innovative approach that is crushing it for businesses.  Wikipedia says the reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing.

Now we just talked about reputation management in the beginning and saying that’s really a defense of posture.  Then, brand marketing is a very expensive endeavour.  So when you do brand marketing, you try to market your swish or your logo or your colors.  You can’t track your ROI on that.  So I think both of these strategies for huge companies could be effective.  But for local businesses, they’re not very effective at all.

What we did is we dropped the management and brand and combine the two into a new strategy that is incredibly effective for ranking local businesses which is reputation marketing.  We define reputation marketing as building a five star reputation and then market your reputation to get more customers. It’s our 3 step reputation marketing approach.  We manage your reputation, we build you a five star reputation and then market that respected reputation to get more customers.

To view our live Reputation Management & Marketing page, click below!